Techcrunch just reported on nofoodhere’s search concept, where users can see further search results added dynamically to their existing page by scrolling downwards, rather than having to click through endless pages of results.

TechCrunch find the concept ‘interesting.. the whole concept of clicking through page after page of search results is gone with NoFoodHere…it works very well‘.

While TC mention Google Reader has similar functionality, they seem to think the idea is new - or at least unimplemented by the major search engines.

Major search engines like, say, Live.com images - where, er, users can see further search results added dynamically to their existing page by scrolling downwards, rather than having to click through endless pages of results.

It’s worth pointing out that Microsoft’s implementation is for image search only. But it’s clear that the concept is already being explored by the majors.

^{Note to TechCrunch: we still love you.}

This entry was posted on Sunday, August 5th, 2007 at 8:47 pm and is filed under Parallel Thinking, Startups. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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